A Guiness World Record was achieved on World Toilet Day - Monday 22nd March 2010 - when Crapper & Co. helped the WaterAid charity to draw attention to the lack of sanitation suffered by around 2 ½ billion people.
The lack of clean drinking water and basic conveniences causes the deaths of approximately 4000 children every day; they die from preventable water-related diseases such as diarrhoea, typhoid, cholera and dysentery.
The ‘Queue for the Loo’ campaign was aimed at the world’s politicians, some of whom were to gather in Washington on the 22nd of April at the first international high-level meeting on ‘Sanitation and Water’.
In fifty-two countries, ordinary people signed petitions and ‘queued’ for a short time, sometimes in front of a real, working loo, or often in front of a mock-up, but always in a public place.
Crapper & Co. supplied one of our high-level W.C. sets, mounted on a display board, and erected it in Victoria Square, Birmingham, right in front of the Town Hall. Despite the wet and windy weather, hundreds of people stopped what they were doing and made their stand.